Japanese cars are popular all over the world. Not only bourgeois countries but also developed countries like America tend to buy Japanese cars. So one thing is obvious that Japanese cars have something exceptional in their technology and other issues. Their cars are affordable, durable, technologically advanced. Japanese cars have some multiplication that American cars have been missing.
We found out some points about American car buyers choosing Japanese cars instead of their country brands. Here are the cachets I'll be talking about today:
1. Quality:
In various car ranking websites and associations, Japanese used cars ranked highly for the quality against respective competitors. In the 2019 J. D. Power initial "Quality" study, the popular Japanese brand "Nissan" ranked seventh while "Lexus" ranked ninth. In 2020 U. S. J. D. Power vehicles "Lexus" took the top position in dependability study. Toyota & Mazda also came in the top ten positions.
Compared to Japanese cars, American cars suffer from poor quality design and dependability. Many automakers have some common problems like poorly designed frames, door alignments, and gaps between the door and windows. Many new features have been released without being tested. American buyers are showing interest in brand new Japanese cars or Japanese used cars.
2. Efficiency:
90% of people will check on fuel efficiency before buying a car. A car with great mileage saves money for a long time. From 2018, the average fuel efficiency of Japanese cars is about 22.6 kilometers per liter. Japan will require automakers to raise fuel efficiency to 30% by 2030. Japan already permitted a 24% improvement by fiscal 2020. "Toyota" vehicles have been rated for average fuel efficiency of 44.2 mpg & "Ford" has a mileage of 36.8.
American automakers are trying to increase the fuel efficiency of their vehicles but they have a long way to go. They have some obstacles in this genre like - consumer demand for hybrid vehicles and national regulations on fuel efficiency. If they can improve on the fuel efficiency of the engines, by 2025 all the cars & trucks will average 50 miles per gallon. Until then, probably American buyers are intending to buy Japanese cars.
3. Design:
The bodywork is an important factor while buying a car. Japan makes the most glamorous eye-catching designs. They have their courtesy to make unique designs. Japanese automakers have a sharp eye on changing the styling of their vehicles. As they tend to release new cars so often with advanced technology, the outlook changes frequently.
Even if American cars do change their outlook, they mainly do minor upgrades which are called a "mid-cycling refresh" or "model refresh". So the outlook can't attract buyers that much.
4. Reliability:
Even if European and American cars are famous for strength when it comes to reliability, no one can beat Japanese brands. Japanese car portals and owners are popular all over the world for their reliability. According to many previous surveys, Japan has the most reliable car companies. In 2020, "Lexus" ranked first place for reliable brands. Many buyers claimed that they bought Japanese used cars and used them for more than 10 years without any major repairs. Some of the popular reliable Japanese car brands are - Toyota Prius, Mazda, Mazda MX-5, Nissan Leaf & Lexus GS.
American cars have been known for poor handling & cheaply made. Their popular "muscle cars" are made to go fast. This brings down the quality of the cars and makes them fragile.
5. Hybrid Engines:
Hybrid engines use more than one exclusive power to run the vehicles stored in batteries. Nowadays hybrid engines are becoming a trend for Japanese cars. Toyota released this eco-friendly engine in the late '90s. Since then, "Nissan leaf", "Honda" & "Toyota Prius" are releasing this low-budget environmentally friendly engine. This invention touched the customer's sight.
American cars are well known for their strength, but they are uncurried about the environment. As a result, they are not willing to release hybrid engines. So it is clear that people who want to drive an eco-friendly car, choose Japanese cars with their eyes closed.
6. Safety:
Japanese cars are also well known for safety. In the 2020 safety car ranking list "Mazda" took fourth place. Among the 14 safest cars in the world- Subaru, Acura, Mazda & Honda took the honorable position. In 2017 Insurance Institute for Highway Safety (IIHS) "Lexus" took ninth place. Moreover, Japanese people need to obey the traffic rules strictly. So their used cars also tend to be safe and unharmful.
American cars are one step ahead in terms of acceleration, power & strength. But they are quite unmuzzled about safety. The muscle cars are not safe enough for a long drive. So most American buyers give Japanese cars priority when it comes to safety.
7. Longevity:
Though Japanese cars do not run as fast as American or European cars, these are long-lasting. The average passenger's cars can last nearly 13 years. The average lifespan of a Japanese in 2010 was 12.7 years. In decades this time reached 13.26 years. Japanese cars can last almost 250,000 miles.
If you analyze American cars, their lifespan is near 8 years and in decade's this time hasn't increased much. And the maximum mileage is about 150,000 miles.
8. Management:
Japanese car portals have stable and constant management. The automakers can steadily & patiently work on a new project of a car instead of being forced to release cars with speed and new technology. They give quality more importance over profit. Their car manufacturers are efficient and planned properly.
In the case of American car portals, they are sometimes pressured to come up with revolutionary and unique products which are not even tested properly. They don't want to give much time to the automakers and engineers to present their new project entirely. Some companies only focus on increasing profit and not the quality of the product.
Even though American cars have some disadvantages, people buy & use them frequently. It's not like American cars are not quality full and unsafe. But if you compare them with Japanese cars, you will have to say that Japanese cars have more advantages than American cars compared to the budget and tax.
So, in my opinion, these are the common reasons why American people buy Japanese cars. You can have a quality fully attractive and certified vehicle of your own with a reasonable budget.
